Brain Performance Coaching

You train your body.

What about your mind?

The 8D Performance Assessment maps exactly where your mental game is costing you results — across the 8 dimensions that determine how you compete.

Take the Free Assessment →

~30 minutes  ·  Confidential  ·  Used by national & international athletes

Video coming soon

A personal message from Iaia — watch before you start

8 Dimensions
Mapped across your full mental performance profile
100% Personalised
Built around your sport and your gaps
Multi-Sport
Individual and group sport, athletes at all levels
The Gap

You're not underperforming
because of your body.

Most athletes train everything — strength, speed, technique. But there's one variable they never touch. And it's the one that decides everything on competition day.

🏋️
In training, you're unstoppable.

You put in the work. Your numbers speak. Your body is ready. Training feels like your natural environment — and you perform like it.

🏟️
On competition day, something shifts.

The environment changes. The pressure builds. The mind that should be your biggest advantage becomes the obstacle. You know you're capable — so why doesn't it show?

🧠
The gap is 100% mental.

It's not a fitness problem. It's not a technique problem. It's a brain training problem — and most athletes never address it. Until now.

The Science Behind It

Brain training isn't motivation.
It's neuroscience.

Brain Performance Coaching was founded on one premise: the brain is a muscle — and it can be trained.

The methods are evidence-based, built on the same neuroscientific principles used in elite performance research. Years of study in psychology and cognitive neuroscience, applied as practical training tools — not inspirational frameworks or generic mental tricks.

Athletes across sprinting, swimming, powerlifting and field events who've committed to this approach don't just feel better. They run faster, jump higher, and compete with a consistency they couldn't access before.

The proof? I ran 21km having never trained past 10km. Not by luck — because I'd trained my brain to do what my body hadn't yet. If brain training worked that powerfully for me, imagine what it unlocks for athletes who actually train their bodies properly.

MSc Cognitive & Clinical Neuroscience — Brunel University London
Specialisation in neuro-performance, sport coaching & NLP
Athletes across sprinting, swimming, powerlifting & field events
100% personalised — every programme built from your 8D Assessment
Results

What athletes across
different sports have achieved

Alwaaz
Alwaaz
Sprinting
3 PBs in one indoor season

"I've hit three PBs this indoor season. I'm no longer scared of getting injured. Now I step onto the track with confidence."

Aaliyah
Aaliyah
100m / 200m Sprinting
2nd place internationally · Broke 24s in 200m

"I finished 2nd in the 100m final with a PB and broke 24 seconds in the 200m for the first time. There was not a single negative thought in my head that day."

Jennifer Eduwu
Jennifer Eduwu
Sprinting · National Level
9.3s → 9.1s · Confidence 9/10

"I set a goal of 9.2s — and ended up running 9.1s. That was a huge win. I now rate my confidence 9 out of 10 in achieving my dreams."

Jessica Calderbank
Jessica Calderbank
Butterfly Swimming · Jamaican National
Fastest training times ever · Confidence 9/10

"I've been hitting some of the fastest times I've ever done in training. Visualisation and journaling are now part of my daily routine."

Isaac
Isaac
400m · National Level
Confidence 4/10 → 8/10

"When I started, my confidence was 4 out of 10. Now I'm at 8. I feel mentally stronger than ever — and back in control for the first time in a long time."

Jenna Blundell
Jenna Blundell
100m Hurdles
Confidence & visualisation transformed

"I learned how to properly immerse myself in visualisation and apply it consistently in competition. Training your mind is essential if you want to get the most out of yourself."

Tobias Cherry
Tobias Cherry
High Jump · English Schools National Champion
2.10m PB · Confidence 10/10

"Right now I'd rate my confidence at a 10 out of 10. I have the tools. I see no reason why I can't achieve my goals."

8D Performance Assessment Wheel
The Assessment

Find out exactly where your
mental game is breaking down.

The 8D Performance Assessment maps your brain performance across 8 dimensions that directly impact how you compete. Honest answers give you useful data. Polished answers waste your time. There are no right or wrong responses.

Focus & Attention
Emotional Regulation
Confidence
Self-Talk
Motivation
Self-Awareness
State Management
Visualisation
Take the Assessment →
Before You Start

A few quick
questions first.

These take 2 minutes. Once you submit, you'll go directly to the 8D Assessment.

Completely confidential — only Iaia sees your answers
No spam, no sales calls
Under 2 minutes
1 / 8
What's your name? 👋
What's your email?
What sport do you compete in?
What's your biggest mental challenge in competition right now?
A Negative self-talk / inner critic
B Confidence & self-doubt
C Handling pressure & nerves
D Staying focused
E Motivation & consistency
F Freezing or overthinking
How long has this been holding you back?
A A few months
B Around 6 months
C 1–2 years
D It's always been an issue
Are you currently balancing your sport with a job or studies?
A Yes, I'm also working full-time
B Yes, I'm also studying
C Both — work and studies
D No, focused on sport full-time
How committed are you to solving this in the next 90 days?
A Very committed — I'm ready to work
B Fairly committed — depends on what's involved
C I'm exploring options at the moment
If we're a great fit, are you open to investing in a high-level coaching programme?
A Yes, if the value is clear
B I need to understand what's included first
C Budget is a concern — I'd need to discuss
D Not at this stage
Ready?

Your mind is already your biggest competitive advantage.
You just haven't trained it yet.

The 8D Performance Assessment is free. It takes ~30 minutes. It might change how you compete forever.

Take the 8D Assessment →

Neuroscience-backed  ·  Confidential  ·  Used by athletes at national & international level